There are lots of travel-related blogs out there, meaning you’ll have to make your travel writing memorable if you want to stand out. Here are some suggestions.
Being professional
Being professional will show the reader you know what you’re doing. If you can make complex explanations about travel, little known customs or concepts they’ve never experienced, easy to understand without talking down to people, they will consider you to be knowledgeable and approachable. Equally, answering any queries in an efficient but friendly way displays professionalism.
Another way to be professional is when billing your clients when you work with other bloggers or third parties – check out this easy to use invoice template from FreshBooks. Within minutes, you can adapt the invoices to fit with your business needs. You can edit them in your favourite software, including PDF, Word, Google Docs, Google Sheets, Excel 2008, or XLS. It’s the perfect resource for small businesses who want to appear professional, but don’t want to spend a lot of money on invoicing software. The templates are free to use.
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Sharing your unique story
People love a good back story, so if your travel writing business has an interesting origin story, share it on your website, social media and anywhere people will listen. Whether it’s inspiring, relatable, solves a common travel problem, or a combination of these, your back story is what sets your business apart from similar freelancers or businesses.
Many bigger organisations might be able to offer more content and have a bigger reach, but these can be impersonal because they don’t have the time to interact with people as much. A unique origin story can feel personal to many people who understand or have experienced something similar, making your travel blog more memorable.
Get your readers involved
Involving your readers in your travel writing business can make them feel like a vital part of what you’re doing. Connecting with them on social media and asking open questions can help them to engage and feel connected to your business. You can also ask those who leave excellent reviews if they can post a testimonial on your website or blog. Or if you have ideas for a new place to visit or different angles to explore, you could crowdfund these, which gives your customers the chance to get more involved.
Make a difference Making a difference by being involved in charitable events as you travel can distance your blog posts from those just related to travel without giving anything back. Donating a percentage of your profits to good causes can make people remember you. If you support a cause that is close to their hearts, they will be more likely to choose you when they need travel advice. The success of your blog can also open up other better-paid opportunities, for sponsorship or publication with well-known travel magazines.
We hope this article from Wyld Family Travel inspires you in your travel blogging career
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