I’ve enjoyed many stays at W properties around the world thus far, and I’m always impressed by the dynamic and design-forward interiors.
My first stay at this property was in advance of The Travel Summit in October 2022. The hotel generously offered to host me in a WOW Suite on a subsequent visit, and this review has been updated to reflect both experiences.
W Toronto – Booking
At the time of my stay, it was much more favourable to book with points over cash at the W Toronto. I booked this property for 45,000 Bonvoy points during the “Week of Wonders” promotion , which is amongst the lowest redemption costs you’ll be able to find.
An award booking at the W Toronto typically falls in the range of 45,000–60,000 Bonvoy points per night, with a bit of leeway on either side. On the other hand, regular cash rates hover between $480–600 (CAD) per night for a standard room, but during busier periods, they can climb to well over $800 (CAD).
With our valuation of Bonvoy points at 0.9 cents per point (CAD) , redeeming points can certainly be advantageous, especially when cash rates are on the higher side. Likewise, this could be an excellent opportunity to take advantage of a topped-up Free Night Award worth 35,000 points , should the nightly rate fall at or below 50,000 Bonvoy points.
This property participates in Marriott Luminous , which is Marriott’s preferred partner program. By booking the W Toronto through an authorized travel advisor, you’ll enjoy elite-level perks such as free breakfast, a $100 (USD) hotel credit, room upgrades, early check-in, and late check-out (subject to availability) at the same rate you’d find by booking directly with the hotel.
Book with Prince of Travel and Marriott Luminous
Book a hotel stay with Prince of Travel through Marriott Luminous and enjoy exclusive additional benefits at no cost to you, including:
Daily breakfast for two guests
Room upgrade, subject to availability at check-in
Early check-in and late check-out, subject to availability
Welcome amenity
$100 (USD) property credit at select properties
Third, Fourth, or Fifth Night Free at select properties
Book W Toronto
W Toronto – Location
The W Toronto spans 11 stories of a multi-use complex on Bloor Street, just minutes away from the upscale Yorkville neighbourhood.
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The W Toronto’s location is ideal for anyone who wishes to spend time browsing shops, dining in trendy restaurants, or admiring nearby charming Victorian homes.
Union Station and its nearby attractions are a moderate distance from this area by foot, but can be easily reached using the nearby subway. The Public School Coffee House, located on the ground floor of the W Toronto, conveniently offers direct access to the Bloor-Yonge TTC station without the need to exit the building – a notable benefit during the colder months.
From the hotel, it takes about 10–15 minutes on the subway to reach many of Toronto’s key attractions, such as Eaton Centre, Scotiabank Arena, Rogers Centre, or the CN Tower. Meanwhile, the Village of Yorkville Park and Royal Ontario Museum are roughly 10–15 minutes away by foot.
From Toronto Pearson Airport, the Union Pearson Express train stops at Dundas West Station, where you can then connect to the TTC to reach Bloor-Yonge Station.
By vehicle, passengers can reach either Toronto Pearson or Billy Bishop Airport in around 30 minutes, depending on traffic.
W Toronto – Check-in
As I strolled up to the W Toronto in the early afternoon, I had no issues locating the hotel, as the building’s entrance is adorned by a whimsical W sign – the iconic symbol of the brand.
W Toronto – Exterior
W Toronto – Entrance
W Toronto – Vehicle entrance
The building’s ultra-modern façade is done with staggered panels over a white stone-clad background, differentiating itself from its concrete neighbours. At night, the hotel is illuminated by warm LED lighting throughout, and a glowing elevator shuttling guests to the rooftop bar behind transparent panels.
The pedestrian and vehicle entrances are both located on Bloor Street. Entering through the pedestrian entrance, I found myself in the Public School Coffee House, the hotel’s semi-independent café.
W Toronto – Public School Coffee House
I then made my way to the sixth floor, where check-in and “The Living Room”, the W’s term for lobby lounge, are located.
Each W hotel has its own unique interpretation of The Living Room in lieu of a standard lobby. At the W Toronto, The Living Room has distinct spaces for working, socializing, and relaxing.
I got the immediate sense of the hotel’s boldness in design, mimicking a 1970s Yorkville atmosphere. Notable in the space are dramatic acrylic light fixtures that hang over a central bar, as well as the plush, vibrant orange seating dotted around.
W Toronto – The Living Room bar
W Toronto – The Living Room seating
W Toronto – The Living Room seating
In one corner, circular sofas wrap around a striking freestanding fire pit.
W Toronto – The Living Room fireplace
A fully equipped recording studio, the “W Sound Suite”, is hidden behind a tinted window. Music is a major influence in the design of the W Toronto, so much so that the hotel has an in-house music label.
W Toronto – W Sound Suite
Accessible from The Living Room is an attractive outdoor mini courtyard in between a five-storey atrium made of guest room windows.
W Toronto – Atrium entrance from The Living Room
W Toronto – Atrium
W Toronto – Atrium
Lastly, an extra luxurious touch that’s also found in the W Montreal is a Moët & Chandon vending machine.
W Toronto – Moët & Chandon vending machine
I made my way over to a set of curved reflective check-in desks that were backed by large red panels. The check-in associate welcomed me as a Titanium Elite member, and confirmed an upgrade to the Studio Suite, which was to be ready at 3pm.
W Toronto – Check-in desks
The hotel has multiple types of Studio Suites of varying sizes, so I kindly asked for one of the larger ones. Much to my delight, the request was granted.
The Fantastic Suite is another popular type of suite with a living room that’s a bit more separate from the bedroom, but is otherwise comparable in square footage to the Studio Suite. Early in 2023, the WOW and Extreme WOW Suites will be ready, and I look forward to checking them out in due course.
Next up, I was informed that my elite breakfast benefit took the form of a $40 breakfast credit, based on double occupancy, totalling $80 for two people.
Once my suite was ready, I was handed my keys and headed over to the elevator lobby, which was decked out with colourful and spirited patterns. I headed up to the 9th floor, where I’d find Room 942, my home for the night.
W Toronto – Elevator lobby
W Toronto – Studio Suite
Stepping off the elevator, I was greeted by a stark hallway with a tunnel-like ambiance. These bright and illuminated hallways reflect a direction that the W brand is moving towards, which seems to be more of a design-forward lifestyle scene and less of a dim nightclub atmosphere.
W Toronto – Hallway
W Toronto – Room 942
The suite is quite spacious, with a nice open-concept area hosting both the bedroom and a small lounging area. It has dramatic deep-blue features, as well as musically inspired touches, such as record player tabletops and stage lighting.
W Toronto – Studio Suite room overview
W Toronto – Studio Suite room overview
The bed, under-lit by warm, glowing light, is placed at the back of the suite, with a sapphire velvet curtain behind. To the right of the bed is an armchair with a stool and table next to the window.
W Toronto – Studio Suite bed
W Toronto – Studio Suite armchair
Midway into the suite, a small reading chair sits on the right-hand wall with an ottoman opposite from the flat-screen TV.
To the left of the TV is a pantry with a coffee maker, minibar, and a spacious closet.
W Toronto – Studio Suite minibar & closet
W Toronto – Studio Suite minibar
In the nearest right-hand corner are a curved banquette with a table in front, and a small side table to the left. Upon my arrival, this is where I found some sparkling wine as a welcome gift.
W Toronto – Studio Suite banquette seating
W Toronto – Studio Suite welcome gift
The bathrooms offer relatively little privacy, a common theme at W hotels, with the layout simply being an extension of the main area.
W Toronto – Studio Suite bathroom
There’s a single dressing-room style vanity with granite countertops and LED mirrors.
W Toronto – Studio Suite bathroom
W Toronto – Studio Suite vanity
The toilet and shower are housed within their own enclosure, and I noticed that the toilet space has lovely floral-patterned wallpaper.
W Toronto – Studio Suite toilet
W Toronto – Studio Suite shower
In addition to my own Studio Suite, I also had the chance to tour one of the Studio Suites that came with a slightly different layout.
Here, you’ll find a king bed that sits near the left-hand wall, with an armchair, ottoman, and flat-screen TV at its foot.
W Toronto – Studio Suite room overview
W Toronto – Studio Suite bedroom
Located near the windows lies the banquettes, a centre table, a small side table, and an ottoman to its right. The windows afford views of the interior courtyard.
